Cape Byron is the most easterly point of the Australian mainland and is the third most visited destination in NSW after the Opera House and Botanical Gardens. Byron Bay attracts over 1.2 million national and international visitors annually. Many come to the region for its distinct cultural identity and reputation for environmental sustainability.
Its million plus visitors, many from overseas, are drawn back again and again to its natural and cultural wonders. For 40 years Byron Bay has been a unique site of convergence for artists, surfers, hippies, environmentalists, writers, film makers, healers and travelers.
Byron has some of the best surf breaks in the world on some of the prettiest and cleanest beaches in Australia, surrounded by heritage listed tropical rainforests and marine parks. It has the densest concentration of artists outside Sydney, a thriving health and wellbeing industry and is host to nationally significant events such as the Byron Bay Bluesfest and the Byron Bay Writers Festival. Music and cultural events attract large numbers of national and international visitors to the region.
Considered the ‘green centre’ of the State, Byron’s residents and ‘dark green’ shire council are committed to environmentally sustainable development and cultural tourism based on the area’s distinctive identity and sense of place. The area’s cultural capital is as unique as the landscape which has formed it.
—A Byron Bay Sunset Photo Tao Jones
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